Flipkart's "Big Billion Days" - what it is?
The festive mood is on and the discount season is here to greet you. E-commerce industry is so competitive
that they all can do anything to cash on in this festive season. The result is what you can see on you TV
or newspaper ads or practically everywhere. Flipkart's "Big Billion Days", Amazon's "Great Indian Sale" and
Snapdeal's "Unbox Diwali" are scheduled for the festive season ahead. Sometimes, these sales might benefit
someone in rare cases, but most of the times, people end up being fooled by these e-commerce giants. Let's
see how..
Just for quick information, do note that majority of revenue these e-commerce companies make is through
advertisements, banners on their page and sponsorships by the brands. Now, imagine the traffic generated
on these sale days. Since, a lot of buzz is created by the companies through heavy advertisements, people
log into their websites even if they do not intend to buy anything just to have an online window-shopping
experience. Now, this helps the companies generate a huge traffic and they end up making good money out of
this.
Another thing, in the previous sale, I logged into the app of one of these e-commerce giants during such a sale.
I had a firm belief that since this is the biggest sale, I am not going to get a thing cheaper than this anytime
anywhere. I had purchased a shoe just a month ago from the same site. So, I decided to do a random check and
trust me my belief was shattered. The same shoe which I had purchased at RS.1499 and which would not cost more than
Rs.2000 even in the market was being sold at Rs.1549 after striking off an MRP of Rs.4999 just to prove a single
point that this was the biggest sale ever. Since, people have a pre-thinking that they would get anything at the
cheapest rate in these sales, they do not do much research before buying a product a even a higher price and fall
into the trap.
Not only this, the bank partners who give attractive cashbacks during the sales, also end up crediting the amount after
a couple of months or sometimes even more, which is not at all that attractive as it seems. Sometimes, the old stocks or
poor quality products are also sold in the name of 'sale'. The customers fall into the trap seeing the price but end
up compromising with the quality.
So, next time when you see such attractive advertisements claiming the biggest sale in the country, take it with a
pinch of salt. Do a bit of research before buying any product. Think once if you really need the product or you are
buying it just for the sake of the sale. If you don't need the product, do spend your hard-earned money uselessly.
You will get the product at almost the same price anytime else when you genuinely need the product. Never have such
a pre-belief that the products being sold must be at the cheapest rate.
Wish you all a happy and responsible shopping this festive season!
that they all can do anything to cash on in this festive season. The result is what you can see on you TV
or newspaper ads or practically everywhere. Flipkart's "Big Billion Days", Amazon's "Great Indian Sale" and
Snapdeal's "Unbox Diwali" are scheduled for the festive season ahead. Sometimes, these sales might benefit
someone in rare cases, but most of the times, people end up being fooled by these e-commerce giants. Let's
see how..
Just for quick information, do note that majority of revenue these e-commerce companies make is through
advertisements, banners on their page and sponsorships by the brands. Now, imagine the traffic generated
on these sale days. Since, a lot of buzz is created by the companies through heavy advertisements, people
log into their websites even if they do not intend to buy anything just to have an online window-shopping
experience. Now, this helps the companies generate a huge traffic and they end up making good money out of
this.
Another thing, in the previous sale, I logged into the app of one of these e-commerce giants during such a sale.
I had a firm belief that since this is the biggest sale, I am not going to get a thing cheaper than this anytime
anywhere. I had purchased a shoe just a month ago from the same site. So, I decided to do a random check and
trust me my belief was shattered. The same shoe which I had purchased at RS.1499 and which would not cost more than
Rs.2000 even in the market was being sold at Rs.1549 after striking off an MRP of Rs.4999 just to prove a single
point that this was the biggest sale ever. Since, people have a pre-thinking that they would get anything at the
cheapest rate in these sales, they do not do much research before buying a product a even a higher price and fall
into the trap.
Not only this, the bank partners who give attractive cashbacks during the sales, also end up crediting the amount after
a couple of months or sometimes even more, which is not at all that attractive as it seems. Sometimes, the old stocks or
poor quality products are also sold in the name of 'sale'. The customers fall into the trap seeing the price but end
up compromising with the quality.
So, next time when you see such attractive advertisements claiming the biggest sale in the country, take it with a
pinch of salt. Do a bit of research before buying any product. Think once if you really need the product or you are
buying it just for the sake of the sale. If you don't need the product, do spend your hard-earned money uselessly.
You will get the product at almost the same price anytime else when you genuinely need the product. Never have such
a pre-belief that the products being sold must be at the cheapest rate.
Wish you all a happy and responsible shopping this festive season!
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